Revenue marketing for enterprise B2B

Turn paid media into pipeline.

Constellation Marketing Group connects every ad dollar to revenue, so your team spends with confidence and proves marketing’s impact on the number that matters.

30%+
Avg. CPA reduction
$2.4M
Pipeline influenced per client
Faster reporting cycles
LinkedIn AdsGoogle AdsMicrosoft AdsMeta6sense
Trusted by B2B revenue teams
NorthwindVertex CloudHalcyonMeridian BIApex Robotics
The platform

Make revenue your north star.

When you can put a number on ROAS and see how every stage of the funnel contributes to revenue, you make revenue-driving decisions with confidence.

Better data.

Every paid platform aggregated and reconciled in one place, so you understand what is happening at a glance.

Better decisions.

Spend your time building smarter strategy instead of chasing down and stitching together data.

Better business.

Direct budget with more confidence and watch it show up as increased pipeline and revenue.

Activate your data

Realize a 30%+ reduction in paid search CPA.

The single place your media managers go to get a complete, comparable view across every advertising platform, then act on it fast.

See how it works
Blended ROAS by channel
Sample data
LinkedIn
5.2x
Google
4.6x
Bing
3.9x
Meta
3.1x
Display
2.4x
ABM
4.1x
Pipeline contribution
Q2 snapshot
Demand gen$1.8M
Retargeting$940K
ABM$1.3M
Analytics out of the box

Deep B2B revenue, ROAS, and funnel analytics.

All of your paid advertising data (LinkedIn, Google, Microsoft, Meta) aggregated in a single place. Know which optimizations, on which platforms, will move the needle most.

Full-funnel attribution

Measure the impact of every platform, channel, campaign, region, creative, and keyword on pipe and revenue.

Cross-platform view

One comparable view across every ad platform your media managers touch, no spreadsheet gymnastics.

Optimization signals

Quickly see where to spend your time and which changes will deliver the most impact this week.

Services

Know what moves the needle.

From demand generation to conversion and close, Constellation gives you a 360º understanding of what really drives revenue. Cut unproductive activity and lean into what is working, with certainty.

Paid media strategy and management
Custom attribution modeling
Data integration and warehousing
Executive revenue reporting
Talk to a strategist
Client Portal, powered by Orion

Your always-on marketing analyst.

Every Constellation client gets a private portal where they can ask questions about their campaigns in plain language and get narrative, decision-ready answers, day or night. Fewer status emails. Faster answers. Clearer value.

Open the client portal
Ready to grow?

Ready to increase your revenue?

Let us show you what full-funnel, revenue-first paid media looks like for your business.

Contact us